Customer Centric Marketing Ebook
How small businesses can gain a competitive advantage
by Dan MacInnis
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AUD
$19.81
About the Ebook
More than ever before being customer centric is the competitive advantage that small businesses need to leverage. This books details examples of how companies are putting customers at the centre of their business models and how this is giving them a distinct growth advantage. Using customer centricity and strategic service design is the future of marketing.
Features & Details
- Primary Category: Business & Economics
- Version Fixed-layout ebook, 270 pgs
- Publish Date: Nov 27, 2013
- Last Edit Dec 29, 2014
- Language English
- Keywords customer centricity, customer centric marketing, strategic service design
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About the Creator
MacInnis Marketing
Melbourne Australia
I create marketing plans for small businesses. I work with CEOs and build an integrated sales and marketing strategy.