Linking Business Goals to Social Media Objectives
by Stephanie Leishman
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About the Book
Where should you start if you want to develop a social media strategy? This workbook will explain how to articulate business goals in preparation for linking them to the right social media objectives. You will also learn how to set social media objectives and identify social media metrics. A useful step-by-step workbook for business owners, non-profit managers, marketing managers, startup founders, higher-ed communications staff, and more.
Author website
Features & Details
- Primary Category: Business & Economics
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Project Option: 8×10 in, 20×25 cm
# of Pages: 42 -
Isbn
- Softcover: 9781389425776
- Publish Date: Nov 04, 2017
- Language English
- Keywords business, technology, marketing, social media, startup, nonprofit, education
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About the Creator
Stephanie
USA
Digital Strategy. 🐝 Founder, Apiarity 🎙 Co-host, PFL Podcast 🎓 Alumna, Harvard + BUQuestrom. 💻 Formerly MIT's Social Media Strategist 🌎 #sharegoodness