Under the Influence
The Architecture of Shopping in the Digital Age
by Jade Alexis Stansbury
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About the Book
This Master of Architecture thesis explores how social media and influencer marketing has impacted the retail industry and transformed the shopping experience. The author believes the power of retail design lies in the architect's ability to understand commercial culture and marketing strategies. A diverse background in fashion design, visual merchandising, retail management, and architecture combines to support this polemic by referencing personal experiences.
Features & Details
- Primary Category: Architecture
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Project Option: Standard Landscape, 10×8 in, 25×20 cm
# of Pages: 180 -
Isbn
- Softcover: 9780368770616
- Publish Date: May 10, 2019
- Language English
- Keywords design, thesis, fashion, retail, architecture
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